The Business of Life
WE'RE HERE TO HELPLEARN FROM THE BEST
Our mission is to provide expert, insightful, and professional training for individuals or companies selling life insurance. Through our combined 70 years of experience, decades of knowledge of the life insurance industry, and our passion for coaching and ethics, we offer something other consulting and training services can’t. The skills and expertise needed to achieve greater things in the business of life.
Expert Minds
Years of experience
Qualifications & Awards
Agents Trained
About Us
Scott Foster and Steve Cannon have a combined 70 years of experience in the life insurance industry, from selling to training and consulting for firms and companies around the globe. They’re recognized through hundreds of recognitions, over 200 distinct qualifications, and through their incredible reputation in the life insurance industry and beyond.

Scott Foster
Founder
Top 10 State Farm Life Agent every year of his 40 plus year career || 24 years as the #1 life agent and 21 years as the #1 multiline agent.
A native of Georgia, Scott graduated Magna Cum Laude from the University of Georgia with a degree in Risk Management & Insurance. Along with his CLU designation, Scott is a life and qualifying member of the Million Dollar Round Table.
Steve Cannon
Founder
Top 50 State Farm Agent for 28 of the past 33 years, 2-time President’s Club trophy Qualifier, Lifetime President’s Club Qualifier (qualifying 40+ times), Lifetime MDRT Qualifier – 2020 & 2021 Court Of The Table, 18-time Chairman’s Circle Qualifier, Crystal Excellence Qualifier, Finished 2021 as #11 in Life with $277,000, and Atlanta Association of Insurance & Financial Advisors Who’s Who of Atlanta – 2022 honoree.
Steve’s passion for providing Good Neighbor Service and ensuring his customers are adequately protected is evidenced by his many accomplishments as a State Farm Agent.
