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The Business of Life

2023 Conferences


Our mission is to provide expert, insightful, and professional training for individuals or companies selling life insurance. Through our combined 70 years of experience, decades of knowledge of the life insurance industry, and our passion for coaching and ethics, we offer something other consulting and training services can’t. The skills and expertise needed to achieve greater things in the business of life.

Expert Minds

Years of experience

Qualifications & Awards

Agents Trained

About Us

Scott Foster and Steve Cannon have a combined 70 years of experience in the life insurance industry, from selling to training and consulting for firms and companies around the globe. They’re recognized through hundreds of recognitions, over 200 distinct qualifications, and through their incredible reputation in the life insurance industry and beyond.

Scott Foster


Top 10 State Farm Life Agent every year of his 40 plus year career || 24 years as the #1 life agent and 21 years as the #1 multiline agent.

A native of Georgia, Scott graduated Magna Cum Laude from the University of Georgia with a degree in Risk Management & Insurance.  Along with his CLU designation, Scott is a life and qualifying member of the Million Dollar Round Table.

Steve Cannon


Top 50 State Farm Agent for 28 of the past 33 years, 2-time President’s Club trophy Qualifier, Lifetime President’s Club Qualifier (qualifying 40+ times), Lifetime MDRT Qualifier – 2020 & 2021 Court Of The Table, 18-time Chairman’s Circle Qualifier, Crystal Excellence Qualifier, Finished 2021 as #11 in Life with $277,000, and Atlanta Association of Insurance & Financial Advisors Who’s Who of Atlanta – 2022 honoree.

Steve’s passion for providing Good Neighbor Service and ensuring his customers are adequately protected is evidenced by his many accomplishments as a State Farm Agent.

What Agents are Saying

Two highly qualified life insurance professionals. A lifetime of experience. This class will change your LIFE for the better.

Karen Channell

State Farm, Alexander City, AL

I know both of these men, and believe them to be the best in the business. Anyone looking to improve their results should participate in their training. You won’t be disappointed.

Randy Thompson

State Farm, Afton, WY

Scott Foster and Steve Cannon wholeheartedly believe in the power of life insurance, and permanent life insurance, in particular, to protect and enrich the lives of State Farm customers. They are convinced, so they are convincing. They speak with extraordinary passion about the challenges facing families without effective life insurance plans and have inspired our Agents in Los Angeles to rise up and help our customers find solutions to those challenges. The Foster-Cannon Group’s “Business of Life” presentation was the perfect kickoff to our Fall Life campaign.

Kevin McKinney

State Farm Sales Leader

To attain outstanding results for agents and staff, trust these proven and qualifying MDRT agents, Scott Foster and Steve Cannon, to teach you the basics of proven premium building and knowledge of needs based selling in personal and business sales. I recommend their expertise and knowledge to change your selling philosophy and help you reach your individual selling goals and most of all enjoy selling life insurance.

Phil Nichols

State Farm, Nashville, TN

Personally & professionally, I know Scott & Steve very well! Over the years we’ve spent time together at the annual MDRT meetings, company events & study groups. What amazed me was their relentless pursuit to continue improving their craft while at the top of their game. Rest assured, when you attend one of their seminars, you will be learning from some of the best in the industry

Rick Sanchez

State Farm, Miami, FL

As a Vice President of Agency Sales, we’re constantly looking for speakers with training material to develop our agents. Your material is fundamentally strong, compliance approved, AND the delivery from you and Scott adds depth to the culture within you agencies and our company. Both of your track records speak volumes about your success. I also love the fact you speak to a variety of markets we can serve and develop with our books of business. Our agents are excited when they finish each session to engage and try new ideas.

Matt Hodson

State Farm VPA, Sales

I have worked with Steve and Scott for quite some time now. Getting advice from Agents like Steve and Scott has been so valuable, not just because the advice is on point but also because its from someone that has experienced what I am going through and gotten through it. They have taken my vision for Agency to another level. Since the first time I spoke to them towards the end of last year, to now I have qualified for 3 Lines Presidents Club / MDRT and Exotic. I am currently on time to repeat this. If you are looking for great mentorship and friendship Scott and Steve cannot be beat!

Chandler Hahn

State Farm, Belmont, NC

My team and I are finding your monthly life insurance series very valuable. Two other agents on our team have also signed on for these webinars. The three of us got together yesterday for a discussion. All three of us have fully licensed and trained team members on the calls.  Many of them have been and continue to take the lead in life insurance sales in our agencies.  Other attendees that haven’t sold life consistently in the past are being groomed to reach that pinnacle.

Mallory Swinson

State Farm, West Palm Beach, FL