Spring 2024 Conference

April 9-10, 2024 • Atlanta

Increase Your Life Insurance Sales at The Business of Life Conference

Everything you need to know about life insurance, how to sell more life insurance and why it is the cornerstone to financial success for both families and agents. If you want to increase your sales by understanding one of the largest growing markets in the US, attend this two day Business of Life conference. We’ll start with the basics of life insurance and then dive into how we can maximize sales for you and your clients.

Dates and times

Tuesday, April 9, 2024
8:30 AM – 5:00 PM EST

Wednesday, April 10, 2024
8:30 AM – 4:00 PM EST

Check-in starts at 8:00 AM

Location

Marietta Country Club
1400 Marietta Country Club Dr NW,
Kennesaw, GA 30152

Lunch

Lunch will be provided on Tuesday & Wednesday

Pricing

Agent + Team Member Pricing

Early Bird Pricing Ends on March 22nd

Agent Only
$895

1 entry entry for the Agent into the two day conference, lunch on Tuesday & Wednesday, reading materials, and Foster Cannon Group Swag.

Agent + 1 Team Member
$1,640

1 entry for the Agent and 1 entry for a Team Member into the two day conference, lunch on Tuesday & Wednesday, reading materials, and Foster Cannon Group Swag.

Agent + 2 Team Members
$2,385

1 entry for the Agent and entry for 2 Team Members into the two day conference, lunch on Tuesday & Wednesday, reading materials, and Foster Cannon Group Swag.

Agent + 3 Team Members
$3,130

1 entry for the Agent and 1 entry for 3 Team Members into the two day conference, lunch on Tuesday & Wednesday, reading materials, and Foster Cannon Group Swag.

Agent + 4 Team Members
$3,875

1 entry for the Agent and 1 entry for 4 Team Members into the two day conference, lunch on Tuesday & Wednesday, reading materials, and Foster Cannon Group Swag.

Agent + 5 Team Members
$4,620

1 entry for the Agent and 1 entry for 5 Team Members into the two day conference, lunch on Tuesday & Wednesday, reading materials, and Foster Cannon Group Swag.

Team Member Only Pricing

Early Bird Pricing Ends on March 22nd

1 Team Member
$945

Entry for 1 team member into the two day conference, lunch on Tuesday & Wednesday, reading materials, and Foster Cannon Group Swag.

2 Team Members
$1,690

Entry for 2 team members into the two day conference, lunch on Tuesday & Wednesday, reading materials, and Foster Cannon Group Swag.

3 Team Members
$2,435

Entry for 3 team members into the two day conference, lunch on Tuesday & Wednesday, reading materials, and Foster Cannon Group Swag.

4 Team Members
$3,180

Entry for 4 team members into the two day conference, lunch on Tuesday & Wednesday, reading materials, and Foster Cannon Group Swag.

5 Team Members
$3,925

Entry for 5 team members into the two day conference, lunch on Tuesday & Wednesday, reading materials, and Foster Cannon Group Swag.

Have Questions About Registration?

Contact Russ Snow by email at russ@fostercannongroup.com.

Conference Sessions

Session 1

Life Insurance: The Impact on Your Customer & Your Agency

  • Educate customers about basic risk management techniques which lead to financial services
  • Developing a Marketing Plan for Life Insurance
  • Homeowner Delivery System which leads to financial services
  • Term Conversion
  • Business Owner’s Life Insurance

Session 2

It's All About The Life Appointment

  • Importance of face-to-face appointments leading to larger cases
  • Determining what kind of Life Insurance to sell the customer
  • Top 5 Appointment Practices / Things we can control

Session 3

Permanent & Term: A Deep Dive

  • Educating yourself and the customer on the advantages / disadvantages of Term vs Cash Value Life Insurance and how it applies to their needs
  • How to use Cash Value as an asset

Session 4

Disability Insurance

  • How people respond to sales pitches
  • Communicate the need for income if Disabled and are unable to work
  • The priority of risk coverages
  • Why the need for disability insurance