Working in the life insurance industry can be incredibly rewarding. The most successful agents know that selling life insurance is about more than just convincing people to buy it. It’s about building relationships with your clients and helping them plan for their future. While there is no magic formula to success, these five tips will help you get started on the right foot:

Have a passion for insurance.

What do you know about life insurance? Have you ever thought about it? Do you know how it helps people, or why someone would need it? Are you interested in learning more about the product and how to sell it?

If not, then this is probably not the job for you. If so, keep reading!

Find a reputable company to work with.

Finding a reputable company to work with is the first step to selling life insurance.

  • Look for companies that offer a variety of products. You can sell more options if you choose an independent agent, but even if you work for a brokerage firm or direct-marketing company, it’s important to have access to multiple types of plans.
  • Find out who the company has partnered with and why they chose them over other providers. This will give you an idea of what kind of service level customers should expect from this provider.
  • Check out customer reviews online to see if there are any complaints about the company’s customer service record or product quality (if applicable). If there are some issues, ask yourself whether these problems might affect your own ability to sell their policies effectively—and how much time and energy it would take for you overcome them in order for your clients’ experience with this provider on average not get mired down in these issues unnecessarily due just anything other than their own personal circumstances affecting what type of policy they’re eligible for purchase under as well as how much risk they want/need when making such decisions themselves based on those factors alone versus having someone else make all those decisions for them instead because no one wants responsibility taken off their shoulders entirely either way but feel free anyways because most people don’t realize how much work goes into something like this until after its finished successfully anyway so why worry about it now?

If you are still not convinced or don’t want to spend the time doing a lot of research, take advice from a couple of well seasoned State Farm agents, we highly recommend State Farm as a great company to work for. Check out our story here:

Prioritize relationship building and communication.

The foundation of the sales process is relationship building and communication. Here are some of the skills you should develop as a life insurance agent:

  • Listening. Good listeners make good agents, because they can sense when a client needs help and understand what the client wants.
  • Patience. Many people have never bought life insurance before, so allow them time to ask questions and understand their options.
  • Communication. You need to be able to explain complex concepts in simple terms so that clients can relate them back to their own lives or situations without feeling overwhelmed by information overload or confusion about what they’re buying.”

Ask questions, don’t make assumptions.

  • Talk with your clients. Ask questions, don’t make assumptions.
  • Ask about their needs, fears, goals and priorities.
  • Ask about their family and finances.
  • Ask them if they are currently insured through a policy with another provider or carrier.

Explain the difference between term and permanent life insurance in your initial conversations.

As a life insurance broker, I have the opportunity to talk to people every day about their insurance needs. Most people think that if they need life insurance, they should buy term life. This is because it’s temporary and only covers a certain amount of time—and many people are looking for something like this so they can buy the coverage they need at a lower price. But what if you want something more permanent? What if your family needs help with long-term care or other medical expenses? In that case, you may want to consider purchasing permanent life insurance instead of term life coverage.

Term Life Insurance: Term life is temporary because it expires after a certain amount of time (usually 10 or 20 years). You don’t have any control over when it expires; once your term ends, so does your policy!

Permanent Life Insurance: Permanent policies continue paying out benefits as long as the insured person lives—so these policies can be very valuable for those who expect an extended period without working income (like retirees).

Selling life insurance is about more than just convincing people to buy it.

Selling life insurance is about more than just convincing people to buy it. It’s about building a relationship with your client, educating them, helping them make the right decision and ensuring they get the right product at the right time.


Selling life insurance is about more than just convincing people to buy it. It’s also about building relationships, educating customers on what they need, and finding the right policy for them. You don’t have to be a sales genius or know everything there is to know about insurance in order to succeed at selling life insurance – as long as you’re passionate and willing to learn along with your customers, you’ll be just fine!